What is an Active Candidate?
An active candidate is a job seeker who is actively looking for new job opportunities. Some individuals will always be checking new employment opportunities with little to no interest in attending interviews. Unlike them, the active candidates search for jobs through online platforms, network events and other ways. They will quickly respond to HR’s calls, job postings, submit applications and also ready to take up interviews.
Why Are Active Candidates Important for HR?
Active applicants are essential to HR departments because they form the most accessible talent pool. Active candidates, instead of passive applicants, are already engaged in and eager to attain a job offer. Here’s why they’re important:
- Active applicants respond swiftly to job advertising and recruiter outreach as they are already in search of a job
- Active job seekers will immediately start to work, which is preferred by most companies that have urgent staffing needs.
- Active candidates are motivated to pursue new possibilities
Where Do HRs Find Active Candidates?
Active candidates can be identified in relevant platforms where they’ve begun their job search. The below list includes the spaces in which an employer can find candidates actively pursuing for a job.
- Job Portals: Websites like Naukri, LinkedIn Jobs, and Indeed are hotspots for active candidates.
- Social media: Professionals use platforms like LinkedIn and Twitter to share their availability.
- Recruitment Events: Job fairs, webinars, and networking events are ideal places to meet active candidates.
- Company Career Pages: Active candidates frequently visit company websites to explore open roles.
- Employee Referrals: Employees can often refer contacts who are actively searching for jobs.
How to Identify an Active Candidate?
Active candidates often exhibit specific behaviours that HR professionals can recognise:
Check for the candidates’ profile and find whether it is up-to-date. Most people looking for a job will equip their profiles and always be ready to pursue a new opportunity.
- Submitting immediate job applications is yet another sign that the candidate is actively looking for a job.
- Publicly visible resumes on job portals or active participation in professional groups.
- Candidates can contact recruiters via email, LinkedIn, or other channels.
How to Engage an Active Candidate Effectively?
Today, candidates are researching about the companies even before they attend the interviews. They are curious to learn about previous employees’ experiences and observe how they’re treated during the interview process. It is a huge deal for new hires, so HR should engage candidates effectively. Here are some tips:
- Clear Job Descriptions: Use concise, transparent, and engaging language in your postings.
- Quick Responses: Promptly acknowledge applications and inquiries to maintain interest.
- Highlight Employer Branding: Showcase your company’s culture, benefits, and growth opportunities.
- Personalised Communication: Tailor your messages to address the candidate’s skills and aspirations.
- Efficient Processes: Streamline interviews and feedback to keep candidates engaged.